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As the driving force behind WHTSARABIA 2.0, MICEbz positions the GCC region on the global stage, amplifying marketing reach and brand visibility across the entire urban development spectrum. From soaring skyscrapers and master-planned townships to futuristic airports, immersive theme parks, vibrant entertainment districts, and world-class sports infrastructure—WHTSARABIA 2025 celebrates the groundbreaking projects shaping the Gulf's urban future.

While proudly hosted in the Kingdom of Saudi Arabia, WHTSARABIA 2.0 extends its lens to highlight the shared vision across the GCC—blending rich heritage with innovation, and tradition with transformation. Our mission is to support sustainable, future-ready infrastructure aligned with regional development agendas like Saudi Vision 2030, UAE Centennial 2071, Qatar National Vision 2030, Bahrain Economic Vision 2030, Kuwait Vision 2035, and Oman Vision 2040—setting new regional and global benchmarks for integrated urban excellence.

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